United Way Fundraising Foundations

Learn from United Way fundraising experts about the principles of fundraising with best practices to set new United Way resource development professionals up for success.

Over the course of four modules, you will dive into corporate engagement and key pathways for individual engagement. Explore ways in which we can grow donors.

Join in with other new United Way colleagues for this four-session course and build a network you can use now and into the future!

WHO SHOULD ATTEND

COST

This program is excellent for all United Way Resource Development professionals of all skill levels and focuses, especially those who are new to the mission or to United Way fundraising.

Free of charge (January 1 - December 31, 2024)

PLANNING FOR THIS VIRTUAL EVENT

This virtual program is four 4-hour modules of live classroom instruction. Plan for a robust and engaging experience that will provide you with knowledge and skills with a journey map (made by you) for your United Way career. Each module is from 1-5pm Eastern Time.

WHAT YOU'LL LEARN

Module 1: Our Shared Purpose
Understand United Way's fundraising approach, how we inform about United Way's story, and can engage through discovery.
Module 2: Corporate Engagement
Dive deep in how to develop strong corporate relationships and the role of workplace giving, how to effectively ask for commitment, and thank donors for their support.

Module 3: Individual Giving
Explore individual giving in the marketplace and at United Way - leadership, major giving, and Affinity Groups - and how to secure commitment from individuals.
Module 4: Grow Current Relationships
Using data to inform and engage customers most effectively, how to retain customers and increase contributions, and how to put it all into practice.

CFRE Credits
By attending United Way Fundraising Foundations, you may be eligible to receive 14 points from the Certified Fund Raising Executive International (CFRE).

WHAT OUR ATTENDEES SAY

This material is good for new fundraisers and a great refresher for seasoned fundraisers. How to approach donors and the practice of looking at the whole picture of a donor/corporate partner/individual are great tools.

All of the information and resources were very insightful and I retained a great deal. I am still starting out so my confidence in the material isn't great, but I feel that after the whole program I have a better understanding of who my United Way is and our mission.

Connecting with my coworkers from across the nation was extremely helpful. Some issues we face here in our community was something that others have already tackled. I got to learn from them and have tactics to implement!

I really loved all of the content and the changes between lecture and slides and break outs. It kept things interesting. I also love all the new info and am still soaking it all in!