UNITED WAY FUNDRAISING FOUNDATIONS 

Learn from United Way fundraising experts about the principles of fundraising with best practices to set new United Way resource development professionals up for success.

Over the course of four modules, you will dive into corporate engagement and key pathways for individual engagement. Explore ways in which we can grow donors. 

Join in with other new United Way colleagues for this four-session course and build a network you can use now and into the future!

Register today for 2022 offerings, offered each quarter for new Resource Development professionals to join in and hone their craft. See the full schedule below. 

   

 WHO SHOULD ATTEND 

 COST 

This program is excellent for all United Way Resource Development professionals of all skill levels and focuses, especially those who are new to the mission or to United Way fundraising.

This program is provided at no charge for United Way team members.

 

 PLANNING FOR THIS VIRTUAL EVENT 

This virtual program is four 4-hour modules of live classroom instruction. Plan for a robust and engaging experience that will provide you with knowledge and skills with a journey map (made by you) for your United Way career. Each module is from 1-5pm Eastern Time. 

2022 Schedule:

Winter 
Module 1: February 15
Module 2: February 17
Module 3: February 22
Module 4: February 24
Registration Closed.

Spring
Module 1: May 23
Module 2: May 26
Module 3: May 31
Module 4: June 2
Register today!

Summer
Module 1: August 8
Module 2: August 11
Module 3: August 15
Module 4: August 17
Register today!

Fall
Module 1: November 14
Module 2: November 17
Module 3: November 29
Module 4: December 1
Register today!

 WHAT YOU'LL LEARN 

  • Module 1: Our Shared Purpose
    Understand United Way's fundraising approach, how we inform about United Way's story, and can engage through discovery. 
  • Module 2: Corporate Engagement 
    Dive deep in how to develop strong corporate relationships and the role of workplace giving, how to effectively ask for commitment, and  thank donors for their support.
  • Module 3: Individual Giving 
    Explore individual giving in the marketplace and at United Way - leadership, major giving, and Affinity Groups - and how to secure commitment from individuals. 
  • Module 4: Grow Current Relationships
    Using data to inform and engage customers most effectively, how to retain customers and increase contributions, and how to put it all into practice.

 

 

 WHAT OUR ATTENDEES SAY 

This material is good for new fundraisers and a great refresher for seasoned fundraisers. How to approach donors and the practice of looking at the whole picture of a donor/corporate partner/individual are great tools. 

All of the information and resources were very insightful and I retained a great deal. I am still starting out so my confidence in the material isn't great, but I feel that after the whole program I have a better understanding of who my United Way is and our mission. 

 

Connecting with my coworkers from across the nation was extremely helpful. Some issues we face here in our community was something that others have already tackled. I got to learn from them and have tactics to implement! 

 

I really loved all of the content and the changes between lecture and slides and break outs. It kept things interesting. I also love all the new info and am still soaking it all in!

 REGISTER NOW FOR AN UPCOMING PROGRAM 

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