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PREWORK
So that you can get the most out of Donor Engagement in a New Normal, we have provided a list of resources that we encourage you to review prior to the event. Becoming familiar with this information will ensure that you can spend your time during the conference engaging with speakers and colleagues, asking questions and having discussions, instead of reviewing foundational concepts.
Below you will find a list of readings divided into quick takes and deeper dives, as well as materials that will introduce you to a couple of our general session speakers. Take the opportunity to enrich your conference experience by looking over these materials:
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Modern United Way
Quick Take
Modern United Way Blueprint and Journey Map Survey
PerformanceLink
Campaign Performance Index Overview
Deeper Dive
Virtual Campaign Toolkit Example: United Way of Greater Toronto
Diversity, Equity & Inclusion
First Five Steps for Equity Champions Handout from the Equity Toolkit
From the Equity Framework: “Equity as a Core Principle in the Modern United Way” (pp. 12–15) and “Organizational Assessment” (pp. 106-115)
Digital Engagement
Quick Take
Glossary of Key Terms
Deeper Dive
Shared CRM Overview
Digital Services Overview
Salesforce Philanthropy Cloud Overview
Public Policy/Advocacy
The 10 Commitments Companies Must Make to Advance Racial Justice
United Way Advocacy 101 Resources
Product Development
Quick Take
Framing Impact Strategies as Investment Products Overview
Steps to Take to Discover and Connect with Investor Interests
Deeper Dive
Framing Impact Strategies as Investment Products
General Session Speakers
Brian Gallagher, President & CEO, United Way Worldwide
Brian Gallagher Chats with Jacksepticeye | #HopeFromHome
Ruha Benjamin, Professor of African American studies, Princeton University
Ruha Benjamin Discusses Race After Technology
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REGISTER
Join us for this new virtual experience to connect with colleagues and discover strategies designed for a new normal.
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CONTACT US
We're here to help! Contact us anytime with questions about the Respond, Recover, Reimagine, Rebuild: Donor Engagement in a New Normal.
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